Differentiation has to be an intentional game plan- as it affects the naming, branding, marketing and the DNA of your business. If your business is designed to please your target audience… they will respond and throw money at you.
How we position you for profit
- In short we find and magnify the value you deliver to customers… and if you don’t have any compelling differentiation, we’ll invent it.
- We often come up with at least one new service or packaged approach to deliver remarkable value in the marketplace.
- This can usually create additional enquiries and deliver improved profits short term and long term.
Differentiation shows up everywhere
Here are some of the applications:
- Your Slogan or Memory Hook
- Your Elevator Speech
- Compelling Reasons to Deal With You
