Differentiation has to be an intentional game plan- as it affects the naming, branding, marketing and the DNA of your business. If your business is designed to please your target audience… [...]

Irresistable Offers

Irresistible Offers Direct Marketing has at its core a philosophy of understanding customer needs and satisfying them, more completely and more efficiently than the competition, usually with a [...]

Visible Value

Visible Value is our philosophy of headlining your differentiation… So people “get it” instantly Ideally visible value shows up in your branding, your name, slogan and logo. At [...]