Visible Value is our philosophy of headlining your differentiation…
So people “get it” instantly
Ideally visible value shows up in your branding, your name, slogan and logo.
At least it should show up in benefit icons, trademarks for your particular approaches to service delivery.
Or it may show up in headlines and newsletter names.
We often create graphic icons to simply communicate the benefits to clients of dealing with you. These funky icons will focus on the differences or strengths offered by your firm, and will ensure the website communicates compelling differences over other products in each of your categories.
Some of the outcomes of our Visible Value Process:
- Elevator Speech
- Strategy Development
- Guarantee Seals, Offer Graphics
- Visible Value Icons